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Thursday, December 21, 2017

Cost vs. Value

With more than 2,100 “likes” and a daily post, the Cross Keys Village Facebook page is a great way for friends to keep a finger on the pulse of the community. Our Facebook visitors often ask us to add a price range, a feature that is available for all business pages. However, Facebook limits the options for their price range to $, $$, and $$$, as if we were a restaurant. So… which is it for Cross Keys Village? $, $$, or $$$? As people say these days, “it’s complicated”, or – to be even more confusing – all of the above!

Undeniably, senior living is not a bargain option. The very fact that paying an entrance fee gives you priority access to some costly health services, if ever needed, means that such a solution is not affordable to all. However, when you compare the many residential options at Cross Keys Village to what is available in other communities, we clearly have models that match a wider range of budgets.

The success of the beautiful Bridgewater homes during the last few years, at the higher end of our range, may have caused some to think that life at Cross Keys Village is more than they can afford. However, Cross Keys Village’s largest residential inventory consists of our celebrated cottages. We have more than 300 of them, and they come in all sizes. We renovate them with the keenest attention to detail – especially the smaller models, where every square foot needs to be designed for optimal use. Yet we also strive to keep them affordable to many. Our popular John Kline model, for instance, comes with an entrance fee under $76,000. This is definitely a $ (in most markets, it would be a N/A. Entrance fees under 100K may soon become a thing of the past).

Not in a Mood to Wait

You may also have heard about our wait list and made the assumption that moving to Cross Keys Village takes years and years of planning. That is not necessarily the case. Again, our smaller but well-appointed cottages can often be reserved and renovated in a matter of 3 to 5 months. So don’t assume… and don’t be shy. If you are just curious, or interested in our unique program, call us at 717-624-5350. You may very well qualify for the lifestyle of your dreams. We look forward to answering your questions clearly and honestly, regardless of your timeline, and whether your wallet is $, $$, or $$$. Talk to you soon!

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